ROI Calculator
Plug in your numbers and see the projected return on cold email infrastructure.
Projected Replies / mo
90
Projected Meetings / mo
18
Projected Pipeline Value
$90,000
Infrastructure Cost
$150/mo
Estimated ROI Multiple
600.0×
Disclaimer: These are projections based on your inputs and Realtrix benchmarks. Actual results depend on ICP fit, offer strength, and deliverability. Infrastructure cost shown at Base tier (~$150/mo).
How the ROI calculator works
The calculator multiplies the emails you send each month by your response rate to get projected replies. It then multiplies replies by your reply-to-meeting rate to get meetings, and meetings by your average deal value to get projected pipeline.
The ROI multiple divides that pipeline by the infrastructure cost shown, $150 a month at the Base tier. Pipeline is the value of the opportunities you create, not closed revenue or profit, so use the multiple to compare scenarios rather than as a forecast.