B2B Lead Generation

From ICP to qualified reply - a complete managed outbound pipeline. We find the right people, write the right messages, and deliver the right replies.

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How It Works

ICP Definition
We define your ideal customer profile - industry, company size, title, geography, tech stack - before a single email is written.
Prospect Sourcing
Verified contacts sourced from professional networks and proprietary databases. Every record validated for accuracy and deliverability.
Data Cleaning & Enrichment
Names, titles, company data, professional profile links - enriched and deduplicated so every touchpoint is personal.
Campaign Launch
Sequences deployed across authenticated domains with proper warmup, A/B testing, and send-time optimization.
Reply Management & Handoff
Every reply classified by AI. Meetings and qualified leads routed to your inbox or CRM. Noise filtered out.

What counts as a qualified lead?

A qualified lead is a real human who has replied with genuine interest - not an auto-responder, not a "remove me," not an out-of-office.

We classify every reply using AI scoring: Meeting Request, Interested, Info Request, Contact Later, or Not Interested. Only the first three count as qualified.

You only pay for what matters. No inflated lead counts. No vanity metrics.

Based in South Africa? See B2B lead generation in South Africa.

"The Realtrix team have been nothing short of professional. We've managed to get over 21 meetings to date - they've found quality leads within our ideal customer persona."
- Kopano Mashona, KPRM Media

Infrastructure billed at cost, a fee only when a real reply lands. See exactly how pricing works →

Frequently asked questions

How much does B2B lead generation cost?

Infrastructure is billed at cost, and a fee applies only when a real reply lands. You pay for what matters, with no inflated lead counts and no vanity metrics. There are no retainers. A qualified lead is a real human who replied with genuine interest, and only Meeting Request, Interested and Info Request replies count as qualified.

What is the difference between a lead and a qualified lead?

A qualified lead is a real human who has replied with genuine interest, not an auto-responder, a remove-me or an out-of-office. We classify every reply with AI scoring as Meeting Request, Interested, Info Request, Contact Later or Not Interested. Only the first three count as qualified.

What does the process look like?

Five steps: ICP definition, prospect sourcing, data cleaning and enrichment, campaign launch, and reply management and handoff. Meetings and qualified leads are routed to your inbox or CRM and the noise is filtered out. Every record is validated for accuracy and deliverability, and sequences deploy across authenticated domains with proper warmup and A/B testing.

Can I combine this with multi-channel outreach?

Yes. Pair lead generation with Multi-Touch Outreach, which coordinates email, phone and LinkedIn in a 13-day, 7-touch cadence. It suits enterprise-grade, multi-channel campaigns where you want to scale beyond single-channel outreach, and every reply is still classified by AI and routed to you.

Ready to scale beyond single-channel?

Pair lead generation with Multi-Touch Outreach for enterprise-grade, multi-channel campaigns.

See Multi-Touch Outreach →