Benchmark Checker
Enter your current metrics and see how you compare to the Realtrix average across managed campaigns.
Open Rate
Yours: 30%|Benchmark: 33%
Bounce Rate
Yours: 1.2%|Benchmark: 0.8%
Reply Rate
Yours: 2.8%|Benchmark: 3.5%
About these benchmarks: Based on averages across Realtrix-managed B2B cold email campaigns. Industry averages vary - these reflect Realtrix infrastructure performance with verified lists and warmed domains.
How the benchmark checker works
Enter your open rate, bounce rate and reply rate. Each one is compared with a single reference value: 33% for open rate, 0.8% for bounce rate and 3.5% for reply rate. Higher is better for opens and replies, lower is better for bounces, and a bar turns red when you land on the wrong side of the line.
Treat the reference values as a rough yardstick. Published cold email benchmarks vary widely depending on how a reply is defined, which our guide to cold email reply rate benchmarks explains.